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Wendy's Drive-Thru Gets a Rap

Wendy's Drive-Thru Gets a Rap

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Not only do the workers get the entire order in 1 rap, they gave it to these guys for free

Nothing makes our Mondays better than somebody doing a drive-thru rap, especially when it's actually good, and especially when it's done by an unassuming scrawny kid saying "yo" and "man" just a bit too much.

This Wendy's drive-thru rap is pretty spot on, with rapper M.r. B. spitting rhymes like "Oh yeah I want a Frosty and make it vanilla/ and Joey if you spill that I swear I'm gonna kill ya/But that's a different story what do I want to try?/I want a quarter-pounder with a large fry."

The complete order? A double burger with cheese sans lettuce, fries, four small Sprites, a Frosty, a quarter-pounder burger with a large fry, and a 10-piece chicken nugget with barbecue sauce. He even raps in an apology for sounding a bit bossy (super classy), and ends up getting his order for free. Watch below for the full song, which apparently will be on M.r. B.'s CD "What the Funk?"

Wendy's Drive-Thru Gets a Rap - Recipes

How do I join Wendy’s Rewards program?

Easily. Just create a MyWendy’s account online or in our app. If you already have a My Wendy’s account, you’re good to go. You’ve been automatically enrolled and will begin earning points on your next purchase when you place an order in the Wendy’s app or scan your QR code at the counter, pickup window or kiosk.

What happened to mobile offers?

Mobile offers now live under Rewards. You can toggle between the Rewards Store and Offers to browse.

You can redeem an offer by adding it to your mobile order, or by loading it to your QR Code and scanning the code at the counter, pickup window, or kiosk.

You’ll earn 10 points for every $1 you spend on food when you place an order in the Wendy’s app, Wendy's online or scan your QR code at the counter, pickup window or kiosk.

You have to literally purchase an item from Wendy’s to earn points. Redeemed offers/rewards, discounts from coupons, taxes, fees or tips, or orders placed in third party delivery apps do not earn points.

There are also opportunities to earn bonus points on certain items and to complete challenges and a bunch of other fun stuff so check the app frequently for updates.

Can I earn points if I order in-restaurant or through the drive thru?

Yep. Just scan your QR code at the counter, pickup window or kiosk before you pay for your order.

Will I earn points for delivery orders?

If you place the delivery order through the Wendy’s app or website you will — minus any taxes, fees, and tips, of course.

Pro-tip: You can apply rewards and/or mobile offers to delivery orders placed through the Wendy’s app or website, too! You just don’t get points on the amount discounted.

BTW, if you order Wendy’s through DoorDash or Grubhub, Postmates, Uber Eats, or any other third-party delivery service, you don’t earn points. As of now, anyway. That could change in the future, though.

Can I earn points if I use a Wendy’s gift card?

You will earn points on orders paid for with a Wendy’s gift card, as long as you scan your QR code at the counter, pickup window or kiosk. But you will not earn points when you buy a Wendy’s gift card itself. Make sense?

Can I still earn points while redeeming a reward or mobile offer?

Sure can. You won’t earn points on the amount discounted from the reward and/or offer, but you will earn points on the balance of your order – minus any taxes, fees, and tips.

How long does it take points to appear in my account?

Points should appear within two hours of your purchase. Only points that display in your account balance are available to use in the Rewards Store . If you aren’t seeing points for your recent transaction, you can fill out our Rewards Receipt Submission Form within 24 hours of your purchase.

What if I forget to scan my QR code at the restaurant?

We get it: dead batteries, distractions, straight up forgetting. Stuff happens. If you forgot to scan for points at our restaurant for any reason, fill out this Rewards Receipt Submission Form and attach a clear image of your receipt. Our team will review and award you points for eligible purchases.

Here are the guildelines (and some stuff our lawyers want you to know):

  • You must submit the form & photo within 24 hours of your purchase. Any submissions past 24 hours will not be accepted, and any purchases made prior to the launch of Wendy’s Rewards are not eligible for points.
  • Form must be filled out completely. If something doesn’t match – like you put an email address that isn’t tied to your My Wendy’s account – we won’t be able to find you and award you your points.
  • You’ll be awarded points for your eligible purchase, less any tax, rewards/offers/discounts redeemed, delivery/service fees and tips up to a maximum of 100 points.
  • Maximum of one claim per 24-hour period, and four claims per calendar month.
  • Claims can take up to 14 days to be reviewed and points awarded.
  • Don’t forget, points are automatically awarded from any mobile order, but may take up to two hours to appear in your account. If you aren’t seeing your points within two hours of your purchase, proceed with filling out our Rewards Receipt Submission Form.

How do you redeem rewards points?

Browse the Rewards Store and trade your points for anything you like. Then add your reward to your mobile order or load it to your Rewards Card and scan the QR code at the counter, pickup window or kiosk.

Can I use multiple Rewards in one order?

Not exactly. You can use one reward and one offer per order.

What types of rewards are currently available to claim?

All kinds of stuff. Mainly food, but we’re always changing what’s out there. Here’s a sample of what’s available right now:

Wendy's Drive-Thru Gets a Rap - Recipes

Endless scrolling is an easy way to work up an appetite. We’ve got you covered. Download the new Wendy’s ® mobile app and order all your favourites from anywhere.


Chicken, Wraps & More

Fresh-Made Salads

Pair 2®

Fries & Sides



Quality Choices

Kids' Meals

… which is technically more Canadian than a lot of Canadian things. Did you know we didn’t even invent plaid. The only un-Canadian thing is about our 100% Canadian fresh never frozen beef is just that, it’s never frozen.

We took your favourite dessert and mixed in your favourite fruity flavour. It’s light, creamy, and made with 100% real Frosty®. Get one while it’s still in season.

Allergens. Calories. Ingredients. Let's find you a menu item that matches the wants and don't-wants of your lifestyle.

Through our Wendy’s Wonderful Kids™ program, the Dave Thomas Foundation for Adoption-Canada focuses on finding forever families for children in foster care who are often overlooked, including teenagers, children with special needs, and siblings.

Your donation will help expand the Foundation’s work to find adoptive homes for the growing number of children waiting in foster care across Canada.

Wendy's: 90 Percent of Sales Coming Via Drive Thru

The fast-food chain's overall business has declined 20 percent in recent days.

Wendy’s gave an update Thursday on the financial effects of the COVID-19 pandemic, including a notable drop in sales and exponential growth in drive thru.

Wendy’s reported that same-store sales in the U.S. and Canada were up 2.8 percent through March 22. In the week ending March 22, comp sales dropped by 20 percent. In January and February, comp sales were up 4 percent.

Drive thru has grown to 90 percent of sales and digital business has grown to 4.3 percent compared to 2.5 percent the prior year.

Before the COVID-19 pandemic, Wendy’s launched its breakfast menu on March 2, boosting sales by 15 percent in the first week of the month. Due to the strong performance of breakfast, the company said it will remove its incremental breakfast marketing spend investment in 2020 and support franchisees in other ways. However, the brand still intends to apply “media pressure” to the morning daypart to boost breakfast and sales for the rest of the day.

To mitigate the negative effects for franchisees, the brand said it is extending deadlines for royalties and marketing funds by 45 days for the next three months. It’s also deferring rent on the properties that it owns by 50 percent over the next three months and extending its Image Activation and new restaurant development requirements by one year. Wendy’s has spoken to franchise lenders and is working through different options to support franchisees, as well.

The company has temporarily closed 235 units—46 in the U.S. and 189 internationally—which represents about 3.5 percent of the system. Wendy’s has closed all dining rooms except where it is necessary or where drive-thru or a pick-up window isn’t available. Carryout services at certain restaurants will continue on a case-by-case basis.

The brand said it hasn’t experienced any issues with the supply chain. It also added Postmates as a third-party delivery provider in addition to DoorDash and Grubhub in the U.S.

Wendy’s drew down $120 million from its credit facility, and now has more than $340 million cash on hand. All share repurchases have been suspended, and the company withdrew its 2020 financial guidance. Wendy’s stock has risen about 35 percent in the past week.

In light of COVID-19, the company implemented a paid sick leave policy that grants up to 14 days of pay if an employee at a company-owned store is experiencing challenges as a result of the virus.

In an effort to protect customers and employees, Wendy’s is increasing daily restaurant deep cleaning procedures across the system, restricting travel for employees, reinforcing food safety procedures and hand washing requirements, and staying in close contact with public health experts.

“This is an unprecedented time, and we are focused on the actions where we can make a positive difference. To that end, we have taken several precautionary steps to advance public health goals, maintain essential access to high quality food, support our franchisees, and safeguard our team members and customers from the spread of COVID-19,” said president and CEO Todd Penegor in a statement. “As we navigate any challenges we face, we’ll do it the Wendy’s Way with a focus on taking care of our people, customers and supporting our franchise partners as we navigate through this very challenging and historic time together.”

Wendy’s Teases The Idea Of A Drive-Thru-Only Model

A driver in a vehicle places his order from a drive-thru lane at a Wendy's fast food resturant in . [+] Alhambra, California on May 5, 2020.(Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)

Wendy’s is the latest company to push a “drive-thru-only” narrative, joining a growing list of fast food chains either committing to or thinking about adopting the model as consumers sharply shift their ordering habits.

During the company’s Q3 earnings call Wednesday, CEO Todd Penegor said, “We have a new appetite to look at a drive-thru-only restaurant and we’ve got some prototypes that are going out in place to continue to test and learn on that front.”

If Wendy’s does develop such a model, it would add to its diverse real estate roster of traditional freestanding restaurants, with 65-plus seats, to its Smart 2.0 design, with 30 seats, as well as some models in between.

It would also join several of its category peers who are going all in on the drive-thru and other off-premise channels. In September, for example, Burger King unveiled a new design that is 60% smaller than its traditional restaurants. It includes an area for customers to order through the BK app and have their food delivered to the car, dedicated parking spots for curbside delivery, pickup lockers for mobile and delivery orders, multiple drive-thru lanes and an external walk-up window.

Taco Bell also recently unveiled its new “Go Mobile” concept, set to debut in Q1 2021. These locations are about half the size of a traditional Taco Bell restaurant and also include a dual drive-thru and curbside pickup, as well as “bellhops” who facilitate orders.

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This is just the tip of the iceberg of “drive-thru” and/or “pickup” news emerging these past few months. Del Taco announced a drive-thru-only prototype last month, accommodating smaller real estate sites, while Shake Shack SHAK plans to add its very first drive-thru lanes next year, as well as walk up windows.

Chipotle is pressing the gas on its mobile drive-thru Chipotlane format, while Checkers & Rally’s is shifting one of its two drive-thru lanes just to mobile and delivery orders.

Even c-store giant Wawa and casual dining brand IHOP are re-thinking their footprints to include drive-thrus and pickup windows, respectively.

There are a few drivers behind this. First and most obvious is that shift in consumer habits. The COVID-19 pandemic has forced customers to acclimate to digital ordering and off-premise business as dining rooms shuttered across the country. As such, in April, May and June, drive-thru visits increased by 26% and represented 42% of all restaurant visits, according to The NPD Group. Off-premise business overall has grown by triple digits at many chains.

It doesn’t seem likely that customers will rush back to heavy on-premise usage anytime soon.

“I think consumer behavior will shift permanently to to-go and delivery because people have learned how to use them and, frankly, it looks like they like them,” IHOP president Jay Johns told me last week.

Indeed, according to Rakuten Ready, over 85% of order-ahead for pickup customers plan to continue using the service in a post-COVID environment. New data from the National Restaurant Association shows that 32% of adults who ordered takeout or delivery said they expect to increase their frequency during the next three months, while just 22% plan to cut their off-premise frequency for lunch or dinner.

For Wendy’s, a significant potential for off-premise business also exists because of the Kevin Vasconi factor. For those unfamiliar, Vasconi was named Wendy’s new chief information officer in mid-October after serving in the same role at Domino’s. This is notable because Domino’s is largely understood to be a “tech company that sells pizza,” generating over 65% of its sales via digital channels.

There is plenty of reason to believe Vasconi will bring some of that playbook to Wendy’s. As such, we can expect digital orders to continue their steep growth trajectory under his leadership (those digital orders doubled year-over-year for the chain and are now over 6%, by the way).

We can probably also expect some bells and whistles not typically seen in the fast food space–pizza is just that far ahead on the digital front. Domino’s, for example, recently pioneered features like delivering to hot spots and automated phone orders via artificial intelligence assistant DOM. These digital enhancements might come at a dizzying pace, but Wendy’s has put a new COO, Deepak Ajmani, into place to ensure operations can keep up.

Third, there’s the breakfast consideration. While the daypart is down significantly across the segment, Wendy’s likes the runway it has in the morning. And it should. Wendy’s breakfast, launched in March, now makes up over 7% of total sales and consumer awareness of its morning offering is still only around 50%. Once those busy commuters start returning to their drive-thru routines in the morning, Wendy’s will be well positioned.

Anything with cheese sauce

Mmm. cheese sauce. Not quite liquid, not quite solid, but 100 percent delicious. Who cares if it can't even be classified as real cheese? Who cares if it contains over 20 ingredients? We're willing to overlook a lot when it comes to cheese sauce, but these Wendy's insiders who spilled the tea on Reddit have us questioning our next order of Baconator fries.

According to one Redditor, the cheese sauce topping your baked potato might be a lot less cheesy than you'd hoped for, thanks to shady food prep practices. They warned, ". watch out for the liquid cheese. Some managers will make the crew pour boiling water from the coffee maker into it when it's almost out to 'make more.'"

Others cautioned that it is usually "lumpy" or has a "nasty skin" over the top, and honestly, if there's one thing cheese sauce is supposed to be it's smooth. That's not asking too much, is it?

How to fold a crunchwrap:

I like to start at the bottom and fold the edge up to the center of the filling. Just keep doing that and making sure it is as tight as possible.

Keep working your way around the tortilla.

Use cooking spray to coat another skillet. Place the folded crunchwrap supreme seam side down and cook for a few minutes per side.

It is that easy! Make sure to eat these immediately while they are hot and crispy!

Keep reading for the full recipe.


In March 2020, Wendy’s entered the fast food breakfast wars with 18 new items, and the star that emerged from the bunch is a bacon-lover’s dream. The Breakfast Baconator help lead Wendy’s to morning meal sales success in the midst of a pandemic, as other fast feeders, like McDonald’s, struggled in the a.m.

Wendy's substantial sunrise sandwich is made with a square (of course) sausage patty, a fried egg, 2 slices of American cheese, and 6 halved bacon slices. That's good right there, but when you slather Wendy's delicious top secret Swiss cheese sauce onto a brioche bun, you've got something really special. And filling. All the building instructions are here, including an easy hack for the Swiss cheese sauce using just 4 ingredients!

One of the ingredients—Swiss cheese Singles—is what allows us to make a smooth, non-gritty sauce. If you can’t find Singles, use any other brand of Swiss cheese “product” that contains sodium citrate. That’s the secret ingredient that helps make the sauce so creamy.

Find more of my Wendy's copycat recipes here.

The little red packets of viscous hot sauce at the fast food giant have a cult following of rabid fans who will do whatever it takes to get their hands on large quantities. One such fan of the sauce commented online, "Are there any Wendy's employees or managers out there who will mail me an entire case of Hot Chili Seasoning? I swear this is not a joke. I love the stuff. I tip extra cash to Wendy's workers to get big handfuls of the stuff." Well, there's really no need to tip any Wendy's employees, because now you can clone as much of the spicy sauce as you want in your own kitchen with this Top Secret Recipe.

The ingredients listed on the real Hot Chili Seasoning are water, corn syrup, salt, distilled vinegar, natural flavors, xanthan gum, and extractives of paprika. We'll use many of those same ingredients for our clone, but we'll substitute gelatin for the xanthan gum (a thickener) to get the slightly gooey consistency right. For the natural flavor and color we'll use cayenne pepper, cumin, paprika, and garlic powder, then filter the particles out with a fine wire-mesh strainer after they've contributed what the sauce needs.

This recipe makes 5 ounces of sauce— just the right amount to fit nicely into a used hot sauce bottle—and costs just pennies to make.

Dave Thomas, Wendy's late founder, started serving this chili in 1969, the year the first Wendy's opened its doors. Over the years the recipe has changed a bit, but this Wendy's copycat chili recipe is a great version of the one served in the early 90s. Try topping it with some chopped onion and Cheddar cheese, just as you can request in the restaurant.

Now, on to the Wendy's Hot Chili Seasoning copycat recipe.

Wendy’s claims it took three years to develop this hit chicken sandwich that’s built on a croissant roll and slathered with the chain’s secret maple glaze. Now you can re-create the sandwich at home (four of them, actually), with copycat ingredients, and I’ve got some shortcuts here to help make all of it quick and easy.

For the chicken, find frozen chicken breasts or large tenderloins with a homestyle breading. Tyson’s Southern Style Breast Tenderloins work great if you pick out the biggest pieces from the bag. The breading on this chicken is similar to what you get at Wendy’s.

Rather than making croissants from scratch, which is a time-consuming task, we’ll use Pillsbury dough from a tube. Pillsbury’s “Crescents” are not true croissants, even though they look and taste similar to croissants. Real croissant dough rises with yeast and would blow out a Pillsbury paper tube in a day or two, even if chilled. For that reason, Pillsbury uses baking powder in breads that usually call for yeast, such as cinnamon rolls and croissants. Unlike yeast, baking powder is a chemical leavening agent activated by heat, so the dough will remain stable in the refrigerated section of your supermarket, safely inside the paper tubes until you’re ready to bake it.

Instead of cooking the rolls as directed on the package, we'll roll the dough using the technique below, form it in a 3½-inch ring mold, and then bake it. This will make perfect croissant buns that we can slice and toast for our sandwich. If you don’t have a 3½-inch ring mold you can use a ring from a canning jar or a biscuit cutter. If the diameter of your ring is less than 3½ inches, just form the dough using the smaller ring, then remove it and press down on the dough to spread it out until it is 3½ inches across.

I've cloned a lot of items from Wendy's. See if I hacked your favorites here.

All things queso

Cheese is nothing new at fast food restaurants — just look at the humble but delicious cheeseburger — but 2017 could easily be considered the year of cheese, specifically queso. Shortly after Chipotle debuted a "new and improved" but still disappointing queso dip and McDonald's added cheesy loaded fries to their menu, Wendy's added three new queso-drenched items to their menu: the Bacon Queso Burger, the Bacon Queso Chicken Sandwich, and Bacon Queso Fries. If that alone sounds amazing to you, consider the items were also topped with shredded cheese.

Wendy's Chief Concept & Marketing Officer, Kurt Kane, said in a statement in 2017, "Nobody does fresh beef, chicken sandwiches and topped fries like Wendy's, so we've taken three things our customers already love and made them even better by adding queso."

Though they were always marketed as being available only for a limited time, that doesn't make it any less sad that they're gone.


Wendy's "old-fashioned" hamburgers were inspired by Dave Thomas's trips to Kewpee Hamburgers in his home town of Kalamazoo, Michigan. Kewpee sold square hamburgers and thick malt shakes. Thomas founded Wendy's in Columbus, Ohio in 1969 and featured square patties with corners that stuck out from the sides of the circular bun, giving the impression of an abundance of good quality meat. [4] The Columbus location later added a Tim Hortons and was closed on March 2, 2007, after 38 years of business, due to declining sales. [5] [6] Basketball star John Havlicek, an Ohio State University alumnus, was one of Thomas's earliest investors, which eventually gave Havlicek enough of an income stream to retire comfortably. [7]

Thomas named the restaurant after his fourth child Melinda Lou "Wendy" Thomas. [8] Photographs of her were on display at the original Wendy's restaurant until it closed. [ citation needed ] In August 1972, the first Wendy's franchisee, L.S. Hartzog, signed an agreement for Indianapolis, Indiana. [9] Also, in 1972, Wendy's aired its first TV commercials that were only broadcast locally in Ohio. This series of commercials was titled "C'mon to Wendy's" because they stressed Wendy's superiority through the "Quality Is Our Recipe" slogan and featured an animated Wendy similar to the one from the corporate logo along with dancing hamburgers.

The first Canadian restaurant opened in Hamilton, Ontario in 1976. [10] In December 1976, Wendy's opened its 500th restaurant, located in Toronto. In March 1978, Wendy's opened its 1000th restaurant in Springfield, Tennessee. [11]

Wendy's founded the fried chicken chain Sisters Chicken & Biscuits in 1978 and sold it to its largest franchiser in 1987. [12] In the 1970s Wendy's opened in Australia but by 1986 almost all of their Australian stores were purchased by Hungry Jack's the Australian franchisee of Burger King. In 1979, the first European Wendy's opened in Munich, West Germany. [13] The same year, Wendy's became the first fast-food chain to introduce the salad bar. [14] Wendy's entered the Asian market by opening its first restaurants in Japan in 1980, in Hong Kong in 1982, and in the Philippines and Singapore in 1983. [15] [16] [17] [18] In 1984, Wendy's opened its first restaurant in South Korea. [19]

The chain opened locations in the former West Germany in the 1980s in cities like Mannheim, Heidelberg and Munich and other areas where the US maintained Army bases. When the troops were removed after German reunification in the early 1990s, these Wendy's stores were closed.

In response to a 1986 slowdown in the chain's performance, Wendy's restructured its cleanliness standards, menu, and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market. [20] Wendy's closed all its outlets in Hong Kong in 1986 and in Singapore in the following year. [16] [18]

From 1988 to 1990, Wendy's expanded operations globally to Mexico, New Zealand, Indonesia, Greece, Turkey, Guatemala, as well as the U.S. Naval Base in Naples, Italy. [21] [22] In 1988, Wendy's expanded its bar to a full-blown buffet called the Superbar for $2.99. The Superbar had various stations: "Mexican Fiesta", the Italian "Pasta Pasta," and the "Garden Spot", salad and fruit. The Superbar was popular but difficult to maintain and thus was discontinued in 1998. [23]

In 1989, Wendy's opened its first restaurant in Greece at Syntagma Square being the first foreign fast-food chain in the country. After opening 12 restaurants in 3 cities, the company abandoned the Greek market in 2002 due to differences with the local franchisee, although it was a very successful and profitable business at the time. [24] [25] In 1996, the chain expanded in Argentina by opening 18 local restaurants. However, all of them closed only four years later due to the economic crisis in the country. [26] In 1998, Wendy's pulled out of South Korea by closing all its 15 restaurants and in 2000 exited from the UK, Argentina, and Hong Kong. [13] [19] [27]

Garden Sensations salads were added in 2002. [14] Wendy's signed a franchise agreement to re-enter the Singapore market in 2009, [18] though that agreement was short-lived in April 2015, Wendy's once again ceased operation in the country and closed all the restaurants. [28]

In 2011, Wendy's returned to Japan and Argentina announcing a development agreement for 50 restaurants in the country. [29] [30] It also entered the Russian market for the first time with plans to open 180 restaurants over a 10-year period. However, only three years later, in 2014, Wendy's closed all its restaurants in the country. [ citation needed ]

In 2013, Wendy's opened the first restaurant in Georgia and made a deal to open 25 restaurants in Georgia and the Republic of Azerbaijan. [31] In September 2014, several pork-based products were introduced to be on sale until early November. These included a standard pulled pork sandwich with slaw and three sauce options, a BBQ Pulled Pork Cheeseburger and cheese fries with pulled pork, cheddar cheese sauce, onions, and barbecue sauce. [32] In May 2015, Wendy's announced they would be expanding into India, with its first outlet located in Gurgaon. [33]

In 2017, the company sold 540 of its restaurants. The divesture was the second step in a three-step action plan to improve the brand. Other steps include new openings and remodeling of existing stores. In 2015, the brand opened 80 new restaurants and remodeled 450 of its existing locations. The brand's goal is to remodel at least 60% of its North American locations by year-end 2020. [35]

In September 2016, JAE Restaurant Group acquired 97 Wendy's restaurants throughout the South Florida region. [36] JAE Restaurant Group is one of the country's largest franchisee owners. The Group owns 177 Wendy's Restaurants. Wendy's Co. has been looking to remodel existing stores and upgrade the curb appeal of its locations. They have been doing this by adding fireplaces, more seating options, adding WiFi and flat-screen TVs, and digital menus. [36] Wendy's Co expects to sell 258 more restaurants during the rest of 2016. In total, it will be looking to sell $435 million of its restaurants. [ needs update ]

In October 2019, Wendy's announced that it was returning to the UK market, which it had left in the early 2000s. The first of 20 planned restaurants was due to open in 2020 in Stoke-on-Trent, [37] but it was later announced that the first location would open in Reading, Berkshire in the first half of 2021. [38]

In January 2021, Wendy's announced that after the bankruptcy of franchisee NPC Quality Burgers Inc., half of NPC's outlets will be bought by Flynn Restaurant. [39]

Wendy's by country and continent



Former locations

  • Australia (1970s-1986)
  • Brazil (2016–2019) (2005–2015)
  • Germany (1989–2002)
  • Hong Kong (1982–1986, 1992-2000) (1994–2002)
  • Ireland
  • Israel (operated for a few years from 1987) [42]
  • Italy (2008–2019)
  • Russia (2011–2014)
  • Singapore (2009–2015)
  • South Africa [43] (1984–1998) (1980–2000), known from the 90s as Welcome. [44][45]
  • United Kingdom (1980–1986, then again 1992–2000 planned to return in 2020s [46] )

Wendy's offers two different hamburger patties, a "Junior" 1.78 ounces (50 g) patty and a "Single" 4 ounces (110 g) patty. The 4-ounce patties are sold in single, double, and triple sizes whereas the junior patties sell in single and double patties. The previous size of 2 ounces (57 g) per junior patty was altered to its current size in 2007 to save on expenses from rising food costs. Originally, Wendy's had only two kinds of chicken sandwiches, fried and grilled. The spicy chicken sandwich started out as a promotional sandwich. It was later put on the menu full-time in 1996 because of its popularity and how it was much simpler to make, compared to most promotional sandwiches it used the same condiments as the standard breaded chicken sandwich.

The Frescata line of sandwiches also went from being promotional items to main menu items. After going through several revisions, the Turkey and Swiss and the Ham and Swiss were put on the menu full-time. However, the Frescata sandwiches were discontinued in mid-December 2007. Occasionally, some of Wendy's restaurants offer a fried fish sandwich for some of its customers who desire fish instead of beef or chicken.

In 1988, Wendy's was the first fast-food chain to create a single price-point value menu where all items listed on that menu were priced exclusively at 99¢. The menu was restructured in 2007 due to rising costs as the Super Value Menu with prices ranging from 99¢ to $2.00 USD.


In mid-2007, Wendy's began a national debut of its new breakfast menu in its U.S. and also Canadian locations. The chain experimented with serving breakfast for a short time in 1985, but the endeavor proved unsuccessful due to many issues. [47] [48] While approximately 12 Wendy's restaurants in the U.S. and its territories have been serving breakfast since then, Wendy's has not had a company-wide breakfast offering. [48] [49]

The newer breakfast menu differs slightly from the ones featured in 1985, and it is structured similarly to its lunch/dinner menu, with value meals and various sides like blended fruit. [49] Menu items include several breakfast sandwiches served on biscuits, frescuit and Kaiser rolls, breakfast burritos, and side orders of hash browns, muffins, and cinnamon sticks. [50] To avoid the same issues the original 1985 breakfast offerings faced, the new menu was designed for ease of operation, lower costs, and reduced preparation time. [48]

In January 2016, Wendy's announced a transition plan to source only cage-free eggs by the year 2020 in all U.S. and Canadian locations that serve breakfast. [51] [52]

In September 2019, Wendy's announced it would launch a nationwide breakfast menu in March 2020, featuring menu items that include a breakfast version of its Baconator, a Frosty-inspired coffee drink, and a honey butter chicken biscuit. [53]

On March 2, 2020 Wendy's launched the new breakfast menu which includes 19 items. [54]

Notable menu items

    dessert – a frozen dairy dessert sold in chocolate and vanilla flavors. The Frosty flavors are also sold as a float. Recently, Frosty Shakes – a Frosty blended with either caramel, strawberry, or chocolate fudge syrup – have been served at Wendy's.
  • Dave's – In late 2011, Wendy's altered the recipe for their Single, Double, and Triple burgers, which had been staples of the menu for decades, to rerelease each as part of the new Dave's Hot 'N Juicy line. As before, they were constructed from the same basic patty (and the words "Single," "Double," and "Triple" were retained at the end of the new names), but the patty was now thicker, and its square edges had been rounded off slightly. The cheese began to be stored at a warmer temperature, allowing it to melt more completely over the patty, alterations were made to the bun, and the selection of produce (white onions were replaced by red onions), and the condiments now consisted of ketchup and mayonnaise rather than ketchup, mayonnaise, and mustard. [55] They were updated in 2016 and renamed as simply Dave's, now using bakery-style buns. – A sandwich that directly competed with the Burger King Whopper (no longer available in US stores). Mayonnaise, lettuce, tomato, pickles, ketchup, and onions served on a Kaiser-style roll. A second version with bacon was available, called the Big Bacon Classic, which was replaced with the Bacon Deluxe in 2009 when the Applewood Smoked Bacon was introduced. – Single Baconator is one quarter-pound patty topped with mayonnaise, ketchup, three strips of bacon, and two slices of cheese Double Baconator has mayonnaise, ketchup, six strips of bacon, two
  • 1 ⁄ 4 pound (110 g) patties, and three slices of American cheese and the Triple Baconator (1360 Calories or kilocalories) is three quarter-pound patties with nine strips of bacon, four slices of cheese, ketchup, and mayonnaise.
  • Bacon Mushroom Melt – is a beef hamburger featuring smoked bacon, portobello mushrooms and cheddar cheese sauce. It was first available in the early 1990s and was very popular in some countries across the world like Greece and Philippines. [56][57][58] In later years in some countries it is referred to as the Baconator Mushroom Melt [59] or the Bacon Portabella Mushroom Melt with an extra slice of cheese. [60]
  • Ciabatta Bacon Cheeseburger – Introduced in January 2014, the Ciabatta Bacon Cheeseburger is made with a quarter-pound beef patty, aged Asiago cheese, thick-cut applewood smoked bacon, rosemary garlic aïoli, and oven-roasted tomatoes. [61][62] At launch, the sandwich was priced at $4.79 in the United States and was part of a strategy to market higher-priced menu items to help position Wendy's as a premium fast-food chain. [63] Wendy's advertised the sandwich as a limited-time product that would be withdrawn in March 2014. [64][65] According to the company, the sandwich has 670 calories. [66] The debut of the burger received positive reviews. Syndicated fast food columnist Ken Hoffman called the burger "another winner" and "worth the carbs," [67] while the Phoenix New Times declared it was "one of the better burgers in the entire fast-food industry." [68] Reviewers at the Sioux City Journal offered more mixed evaluations, with only two of four taste testers saying they would be likely to try the burger a second time. [69]
  • Black bean burger – Wendy's and a number of major fast-food chains have been targeted for decades for meatless entrees, typically, meatless 'veggieburgers' – and Wendy's response is the black bean burger (still in 'beta' testing in Salt Lake City, Utah Columbus, Ohio and Columbia, South Carolina). [70] Its major ingredients are black beans, wild rice, farro, onions, brown rice, carrots, quinoa, corn, green bell peppers, and red bell peppers and the sauce and seasonings include red wine vinegar, chili peppers, cumin, cilantro, oregano, and sea salt.

After successful early growth of the chain, sales flattened as the company struggled to achieve brand differentiation in the highly competitive fast-food market. This situation would turn around in the mid-1980s. Starting on January 9, 1984, elderly actress Clara Peller was featured in the successful "Where's the beef?" North American commercial campaign written by Cliff Freeman. Her famous line quickly entered the American pop culture (it was even used by Walter Mondale in a debate with Gary Hart in the Democratic primary election) and served to promote Wendy's hamburgers. Peller, age 83, was dropped from the campaign in 1985 because she performed in a commercial for Prego spaghetti sauce, saying "I found it, I really found it", [71] a phrase alluding to the beef in the listener's mind.

Peller was soon after replaced by Wendy's founder Dave Thomas himself. Soft-spoken and bashful, the "Dave" ads generally focused on Thomas praising his products and offering a commitment to quality service, although there would occasionally be "wackier" ads as well. Thomas ultimately appeared in more than 800 commercials, more than any other company founder in television history. [72]

After Dave Thomas' death in 2002, Wendy's struggled to find a new advertising campaign. After a round of conventional ads describing the food they serve, in 2004 they tried using a character they made called "Mr. Wendy" who claimed to be the unofficial spokesperson for the chain. These proved to be extremely unsuccessful. After seven months, Wendy's returned to an animated campaign focusing on the difference between Wendy's square hamburgers and the round hamburgers of competitors.

Wendy's marketing arm engages in product placement in films and television and is sometimes seen on ABC's reality show Extreme Makeover: Home Edition, serving food to the more than 100 construction workers.

A 2007 Wendy's commercial featured the tune from the Violent Femmes song "Blister in the Sun." The inclusion of the song in the commercial provoked an internal conflict between members of the Violent Femmes, which resulted in a lawsuit between bassist Brian Ritchie and lead singer Gordon Gano that ultimately led to the band disbanding in 2009 (however, they would reunite in 2013). [73] [74]

With their "That's right" ad campaign, not a success, Wendy's unveiled a new ad campaign, featuring the animated version of their mascot voiced by Luci Christian highlighting certain menu items. The new ad campaign made its debut in late January 2008, with slogans: in the USA: "It's waaaay better than fast food. It's Wendy's." and in Canada, "It's waaaay delicious. It's Wendy's." [75] The company's slogan, "you know when it's real," was introduced in 2010.

In November 2010, a series of commercials aired featuring the company's namesake, Wendy Thomas, which marked the first time she had appeared in a Wendy's advertisement. [76] [77] In April 2012, Morgan Smith Goodwin began appearing as the redhead in ads with the slogan "Now that's better." [78] [79] In 2013, social media advertising featuring Nick Lachey directed at millennials promoted the Pretzel Bacon Cheeseburger. [80]

A 2014 campaign to promote the Tuscan Chicken on Ciabatta sandwich entitled L'Estrella de la Toscana (or "Star of Tuscany" in English) was launched on television and social media. [81]


United States – Canada

  • 1969–present: Quality Is Our Recipe
  • 1977–1980, 1987: Hot-N-Juicy
  • 1977: We fix 'em 256 ways (alternate slogan) [82]
  • 1978–1979: Juicy hamburgers
  • 1980–1981: Wendy's Has the Taste
  • 1981–1982: Ain't No Reason to Go Anyplace Else
  • 1982–1985: You're Wendy's Kind of People
  • 1983–1985: That's fresh, that's class, that's Wendy's (Canada)
  • 1983–1984: Parts is parts[20]
  • 1984–1986: Where's the beef?[20]
  • 1985–1988: Choose Fresh, choose Wendy's[83] (Originally used alongside "Where's the Beef?")
  • 1987–1993: Give a little nibble was to be a catchy phrase that would capture the attention of consumers and help make Wendy's a major player on the fast-food scene once again. This television commercial was a flop and sent Wendy's hunting for a new advertising agency. [84] After a poorly received seven-week run, Wendy's pulled the television commercials [85] created by Dick Rich Inc. [86][87] The "nibble" spots were meant to emphasize Wendy's better-tasting hamburger. They showed customers ripping off chunks of meat from an absurdly large hamburger.
  • 1988–1992: The best burgers in the business.
  • 1989–1998: The best burgers and a whole lot more (also was printed inside the hamburger wrappers during the 1990s)
  • 1996–1998: The Best Burgers Yet!!
  • 1997–present: You can eat great, even late
  • 2001–2005: It's hamburger bliss.
  • 2002–2004: It's better here[88]
  • 2003–2007: It's Always Great, Even Late. (Canada)
  • 2004–2007: Do what tastes right. (primary slogan)
  • 2005–present: It's good to be square.
  • August 2006 – March 2008: That's right.
  • August 2006 – March 2008: Uh-Huh.
  • 2007–2008: Hot Juicy Burgers
  • August 2007 – October 2009: It's way better than fast food. It's Wendy's. (United States)
  • August 2007 – October 2009: It's way delicious. It's Wendy's. (Canada)
  • August 2007 – October 2009: Carrément bon. C'est Wendy's. (EN: "Squarely good. It's Wendy's.") (Quebec, Canada)
  • January 2010 – April 2012: You know when it's real.
  • March 2012 – 2016: Now that's better.
  • 2016–2019: Not just different, deliciously different.
  • 2019–present: We got you.

Other countries

  • 1983–present: It's the best time for. Wendy's (Philippines)
  • 1994 (approx)–2002: Wendy's η τετράγωνη επιλογή (Wendy's the square option) (Greece)
  • 2000 (approx)–present: Quality is our recipe (Indonesia, New Zealand, Chile & United States)
  • 2000 (approx)–present: Wendy's cuadra contigo (Wendy's fits with you). The word cuadra (fit) is a reference to the Spanish word cuadrado that means square. (Venezuela)
  • 2001 (approx)–present: El Sabor de lo Recién Hecho (The Flavor of the Freshly Made) (Honduras)
  • 2007 (approx)–2009: Wendy's es Sensacional (Wendy's is Sensational) (El Salvador)
  • 2007 –present: It's not just fast food it's fresh food, made fast (Malaysia)
  • 2008–present: Old Fashion Hamburgers (Dominican Republic)
  • 2009–present: "Wendy's, sabor al cuadrado" (Wendy's, taste to the square) (Mexico)
  • 2009–present: Es muuuuucho más que comida rápida, es Wendy's (It's waaaaay more than fast food, it's Wendy's.) (El Salvador)

On March 23, 2018, Wendy's released an EP titled We Beefin?, a reference to their 1984 slogan Where's the beef? [89]

On October 3, 2019, Wendy's released a tabletop role-playing game titled Feast of Legends: Rise From the Deep Freeze, [90] [ non-primary source needed ] in the style of Dungeons & Dragons. A short multi-part adventure was included, pitting Wendy's kingdom against the Ice Jester, a parody of Ronald McDonald, the clown mascot of Wendy's competitor, McDonald's. Critical Role was sponsored for a special event live stream of the game. [91] [92]